When you offer video transcription online, viewers who are hearing impaired can either read the text-based transcription alone, or watch the video while following along with the transcription. Without a text-based version of your video’s content, users who are deaf or hard-of-hearing may not be able to access your video content. That’s millions of people whose engagement you could be missing out on. According to the World Health Organization, more than 466 million people in the world have disabling hearing loss. Reaching a New Audience: Video Transcription for the Hearing Impaired There are seven big ways that video transcription can increase your online engagement, making it valuable for your business. So How Does Video Transcription Lead to Higher Engagement? This makes video transcription different from video captions or subtitles, which are sometimes abridged to accommodate the amount of time they appear on the screen. The video transcription should be an exact word-for-word reproduction of the video’s audio. While this primarily includes the spoken words in the video, transcriptions may include other relevant audio details, such as background noises or music. This will help you get the most out of your video, including engagement and ROI.Ī video transcription is the translation of the video’s audio track to a text version. When you produce video content, make sure you also offer video transcription alongside it. How Can You Stay Ahead of the Game When it Comes to Video Content? Before you grab your smartphone or digital camera and start churning out video content for your organization, there’s something else you should keep in mind to increase engagement on your online videos. By including video in their strategies, many companies have closed more sales, increased engagement, and had better organic reach on social media platforms and search engine results.īut hold on a second. Those who use video report that their revenue grows 49 percent faster than non-video users. The majority of marketers recommend video for the best return on investment (ROI). What does that mean for a business and marketing strategy? It means that, if you’re not already using video in your marketing, you should start considering it. Not only that, but social video generates 1200 percent more shares than text and images combined. On YouTube alone, businesses and other content creators upload 72 hours of video every 60 seconds.
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